Before Redesign
Sewlong Custom Covers
Website Redesign & E-Commerce Build
Technologies
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WordPress
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Custom CMS / HTML5,
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CSS3,
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JavaScript,
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Responsive Design
About This Project
I redesigned and developed SewLong’s website to transform a cluttered, content-heavy layout into a clean, product-focused experience. The new design highlights SewLong’s craftsmanship and makes it easy for customers to browse product lines, explore customization options, and request quotes all within a modern, responsive framework that reflects their premium marine brand.
Business Impact
The new website strengthened SewLong Custom Covers’ digital presence with a sleek, product-driven design that better showcases their craftsmanship and innovation. Clear navigation, refined visuals, and organized product structure now help customers explore options effortlessly, request quotes with ease, and trust the brand’s quality from the first impression.
Key Features & Highlights
Simplified the homepage layout to prioritize product categories over blog content for a cleaner, more purposeful flow.
Streamlined menus and page hierarchy to help users find products quickly and move naturally toward conversion.
Updated typography, color palette, and photography to reflect SewLong’s high-quality craftsmanship and brand personality.
Added clear calls-to-action, improved spacing, and refined messaging for stronger engagement and lead generation.
Rebuilt on a modern WordPress framework optimized for speed, responsiveness, and search visibility.
Rewrote and reorganized key text sections to highlight craftsmanship, product benefits, and brand story while improving scannability and SEO.
Created visually balanced product grids and layouts that showcase covers and accessories in a clean, catalog-style presentation.
