Business Impact
The cohesive design system created a unified brand presence across all event materials, enhancing recognition and professionalism for the organization. Visually consistent and emotionally resonant design work improved attendee engagement and connection to the cause. Additionally, the introduction of wearable designs expanded merchandising opportunities, allowing the campaign’s message to reach beyond the event itself and continue promoting awareness in everyday settings.
Ride to Zero Event Materials
Visual & Print Design for a Veteran Suicide Prevention Ride
RED Friday Apparel Design
A collection of apparel designs created for the Ride to Zero and RED Friday campaigns to promote veteran awareness and support.
Ride to Zero Logo
This logo was created for Ride to Zero, a motorcycle-based campaign dedicated to raising awareness about veteran suicide and supporting prevention efforts. The design combines bold imagery and deep symbolism. The motorcycle represents freedom and resilience, while the surrounding stars signify the lives of veterans lost each day. Two outlined stars highlight hope and progress toward reducing that number to zero. The black-and-white palette emphasizes strength, remembrance, and unity within the veteran community.
Ride to Zero + NCVS Branding & Event Design
This project includes logo design and event collateral for organizations dedicated to improving veteran mental health and suicide prevention. The National Center for Veteran Studies logo features the same circular arrangement of stars representing the daily loss of veterans to suicide, with outlined stars symbolizing hope and progress. The Ride to Zero belt buckle was created as a commemorative award for participants, engraved with the campaign’s emblem and framed in a motorcycle chain to reflect the community’s unity and strength.
About This Project
For the Ride to Zero motorcycle event, I designed a series of print and promotional materials that unified the campaign’s look and message across all physical and wearable formats. My work included event posters, T-shirt graphics, award buckles, and logo variations each crafted to honor the mission of veteran suicide prevention while maintaining a bold, cohesive visual identity.
Key Features & Highlights
Maintained a cohesive visual system using patriotic colors, distressed textures, and bold typography to align with the Ride to Zero mission and appeal to the veteran community.
Designed a full set of “RED Friday” and event shirts for riders and attendees, ensuring each worked well on multiple fabric colors and printing methods.
Produced graphics and layouts for custom belt buckles and badges awarded to participants, reinforcing the event’s sense of pride and recognition.