Low VA Rates Social Media Campaigns
A series of branded social media graphics created to engage, inspire, and connect with the veteran community.
Technologies
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Adobe Photoshop
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Social Media Design
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Brand Messaging & Strategy
About This Project
I designed a collection of social media graphics for Low VA Rates aimed at connecting with the military and veteran audience. Each piece balanced strong visual storytelling with motivational and patriotic messaging, reinforcing brand trust and recognition. Campaigns included series like Red Friday awareness posts, quote-based designs, and interactive challenges like #SpotTheEwok and #SpotTheDroid. The designs maintained consistency with the brand’s identity while appealing to a wide social media audience.
Business Impact
The campaign helped boost online engagement and reach among military and veteran audiences through relatable, shareable content. By emphasizing community, motivation, and pride, the designs strengthened brand recognition and audience loyalty across platforms.
Key Features & Highlights
Consistent brand styling across campaign themes.
Integrated social interaction hooks like tags and hashtags to drive participation.
Balanced powerful imagery with clean typography and clear visual hierarchy.