Business Impact
The refreshed branding gave AA Premium a memorable, professional image that stands out in the construction and steel industry. The strong visual identity elevated their credibility, strengthened recognition on job sites and vehicles, and provided a cohesive look across business materials and merchandise.
AA Premium Branding
Bold identity design representing craftsmanship and family values
AA Premium Welding & Steel Erection Logo
This bold, character-driven logo was created for AA Premium Welding & Steel Erection. The client wanted a gorilla mascot to represent his son, symbolizing power, reliability, and dedication to hard work. The flannel shirt was a personal detail which is a nod to the owner’s signature work attire and his hands-on presence at every job site. The result is a distinctive, memorable identity that captures both the company’s rugged professionalism and its family roots.
AA Premium Business Cards
These business cards were designed to complement AA Premium’s bold gorilla mascot logo and reinforce the brand’s rugged, hardworking identity. The dark background and subtle tone-on-tone illustration create a strong visual impact, while the clean typography ensures easy readability. Together, the design conveys professionalism, reliability, and the company’s hands-on approach to every project.
AA Premium Alternate Logo
Created as an alternate design for AA Premium Welding & Steel Erection, this bold gorilla emblem builds on the original mascot’s strength and symbolism while streamlining the look for apparel and promotional use. The simplified black-and-white palette and circular composition give it a durable, iconic quality perfect for printing on hard hats, vehicles, and branded gear while maintaining the company’s rugged identity and family-inspired story.
About This Project
A complete brand package created for AA Premium Welding & Steel Erection, including a custom illustrated mascot logo and business card design. The gorilla character symbolizes strength and reliability, while the flannel detail pays tribute to the owner’s trademark work attire a personal touch that grounds the brand in authenticity and family pride.
Key Features & Highlights
Custom illustrated gorilla mascot inspired by the owner’s real-life story and values.
Cohesive color palette and typography creating a rugged, trustworthy tone.
Each element was designed to reinforce the company’s hardworking spirit and craftsmanship through bold, recognizable visuals.